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EastSight Consulting and Lehmann Infomediaries Alliance Offers Clients Unparalleled Integrated Business Development Support

February 17, 2004, Wellesley and Concord, MA.

LehmannInfomediaries and EastSight Consulting announce an Alliance to work together as a team to utilize complementary expertise in market development to obtain quick, cost-effective results for clients.

With businesses finally ready to spend, 2004 is an excellent time for companies to ratchet up their sales and marketing activities to capture more opportunities. However potential markets and the existing competitors must be carefully examined prior to investing significant resources. Internal staff may not have the expertise or time to devote to the crucial initial first steps in the business development process. Meanwhile, the tension persists between allocating resources to acquire new customers and investing resources to retain and develop existing customer relationships.

Lehmann Infomediaries and EastSight Consulting work together as a team with clients through the multiple steps of business development. We analyze the market possibilities and the competitive landscape through tailored qualitative interviews with knowledgeable sources. The insight from this primary research forms the foundation for the development of carefully crafted messages used for market awareness programs that reveal prospect companies’ attitudes toward specific products and services. Subsequent customer continuity programs uncover new opportunities, dissatisfaction, and contact changes for existing customers. The end product is highly qualified prospects for companies to pursue with a clear understanding of the tactics of competitors.

About Lehmann Infomediaries:

Lehmann Infomediaries specializes in customer acquisition, development, and retention programs. As an outsource partner, LI delivers market and customer intelligence to its clients through customized programs using its proven methodology of relationship building. William (Bill) Lehmann is Founder, President & CEO of LI with over thirty years of experience in Marketing/Sales. For additional information, contact Bill Lehmann at 978/287-4436.

About EastSight Consulting:

EastSight Consulting delivers high-quality, independent information and analysis to technology and communications clients facing critical business decisions on how to improve financial and operational performance. Using our in-depth research, analysis, and consulting services, clients raise revenue, improve customer satisfaction, and lower operational costs in an increasingly competitive marketplace. EastSight Consulting president Parmelee B. Eastman has spent over ten years in the field of business research. For additional information, contact Parmelee Eastman at 781/416-3686 or peastman@eastsightconsulting.com.

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